Service 04
Influencer intelligence: know who you are working with before you work with them.
Data-driven vetting of influencers, creators and public figures against your values and reputational risk, followed by monitoring and evaluation once a campaign is live.
Vetting and risk assessment
Inviting the wrong person to represent a destination, a brand or a government programme is an avoidable risk. We assess each influencer or public figure against a framework agreed with you, and give a clear recommendation.
- Social media presence across platforms, including inactive and secondary accounts
- Audience quality and engagement patterns
- Historical content reviewed for statements, associations and controversies
- Alignment with cultural values and your brand or institutional reputation
- A risk rating with the evidence behind it, and a go, caution or decline recommendation
Campaign tracking
Once a campaign is live, we monitor what each creator publishes, how audiences respond, and whether the conversation stays on message. Issues are flagged through the same tiered alerts used across all VEER services.
Evaluation
At the end of a campaign you receive an analytical report on reach, engagement, sentiment and message delivery per creator, with recommendations for whom to work with again.
Who it is for
Government and semi-government entities inviting public figures to represent them, tourism and culture bodies, consumer brands, and agencies running creator campaigns for their clients across the GCC.
Service levels
Every VEER engagement runs to the same written commitments.
| Commitment | Standard |
|---|---|
| Breaking alerts | 95% within 20 minutes |
| Relevance accuracy | 97% or better, validated |
| Missed critical mentions | Zero-tolerance standard |
| Query response | Under 2 hours |
| Portal availability | 99% or better uptime |
| Escalation | A named analyst, not a ticket queue |
Questions about influencer intelligence
What is influencer vetting?
Influencer vetting is a structured review of an influencer's or public figure's online presence before working with them. VEER examines social presence, audience and engagement quality, and historical content for reputational and cultural risk, then gives a risk rating with the supporting evidence and a clear recommendation.
Why do government entities vet influencers?
When an influencer represents a government programme or destination, their past statements and associations become part of the message. Vetting identifies risks before an invitation is made, protects the institution's reputation, and helps select creators whose audiences and values fit the campaign.
Does VEER track influencer campaigns?
Yes. During a campaign VEER monitors each creator's content and audience response and flags issues through tiered alerts. Afterwards, clients receive an evaluation of reach, engagement, sentiment and message delivery for each creator, with recommendations for future selection.
Which platforms does influencer intelligence cover?
Instagram, including Stories, TikTok, X, YouTube and Snapchat, as well as Facebook and LinkedIn where relevant. Content is assessed in Arabic and English.
Related services
Last updated October 2026
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Start with a paid pilot: four to six weeks on one market and one topic set, with the full reporting rhythm running.